Atelier Lila (formerly Lila Craft)

Atelier Lila

 

Profile of CONTIGO´s partner Atelier Lila (formerly Lila Craft)

Supply chain

Trading partner: Atelier Lila, microenterprise
Function: Service Provider for CONTIGO
Structure: affiliated production sites
Tradeway: Direct import CONTIGO

Delhi to Göttingen (Source: Google Earth)

Products

Scarves made of silk, wool, and cotton

Location

New-Delhi, India – distance to Europe: 6,000km

Founded in 2000

History

  • 2000: Lila Craft is founded by Petra Lienau (called Lina), a German textile designer with business experiences for many years in India. Her main goal: to establish an own clothing collection by using natural materials only
  • From 2000 on: Exports to Germany and France
  • 2004: CONTIGO meets Lila Craft for the first time, constant cooperation
  • 2005: Lila Craft runs an own workshop for stitching and sewing with 8 employees, workshop is specialised in machine stitching and patch work
  • 2009: Workshop moves to Shahpur Jat, New-Delhi, centrally located with better infrastructure, close collaboration with textile producers in Noida and weaving companies in Amritsar, Himachal, Punjab, Badarpur
  • 2014: Re-organisation of work: sampling, quality control, shipping at central office. Sewing takes place at different external workshops in the outskirts
  • 2016: Reduction of the workshop, more business cooperations with different textile companies for scarf ranges and clothing
  • 2017: New Fairtrade customers from U.K. can be acquired, production focus on clothing and woollen blankets
  • 2019: Rebranding to Atelier Lila, main focus of work: Preparation of textile collections, design, coordination of orders for export, no more own production site

Cooperation with CONTIGO since 2004

Structure of the business

Office in Shahpur Jat:

The registered office of Atelier Lila is located in France since 2019. The German-French couple Lina Lienau and Serge Peverelli closed their sewing workshop and the export office in New Delhi. The former workshop in Shahpur Jat now serves for the coordination of the work processes in India. Marketing and sales of the self-designed textile ranges are carried out by Atelier Lila in France.

Textile designer Lina Lienau now arranges the annual collections for CONTIGO, coordinates production with associated workshops and collects the finished orders. She regularly spends several months on site for this purpose.

 

Number of employees:

  • CEO: Serge Peverelli
  • Design and product development: Petra Lienau (called Lina)
  • On demand, depending on order situation:
    • Neeli – long-time employee, quality control and management assistant: she is no longer in active employment, but temporarily takes on work tasks, she receives a monthly basic salary all year round and bonuses according to the amount of work she does
    • Ali (called Masterjee), master tailor, sample maker for clothing collections, formerly employed on a permanent basis, he is now only hired to design new textile models

 

Cooperation partners:

1) Service company for quality control, labelling, packaging and shipping:

  • Manufacturer: AMTEX
  • Location: Noida, Uttar Pradesh
  • Owner: Mohit Gupta
  • Founded in: 2013
  • Products: bags and clothing
  • Employees: 10-20 employees
  • Social benefits: all statutory benefits, health insurance, pension insurance, holiday regulations are in place
  • Certified by: BSCI

2) Textile plant: spinning, dyeing, weaving (power looms), digital printing:

  • Manufacturer: SHARMAN SHAWLS
  • Location: Ludhiana, Punjab
  • Owner: Jain family
  • Founded in: 1970
  • Products: Scarves of silk and wool
  • Employees: 400 in all fields of production
  • Social benefits: all statutory benefits, health insurance, pension insurance, holiday regulations are in place
  • Certifications: annual audits by the trade supervisory authority
  • Operation: all production processes on one site, state-of-the-art equipment, efficient in-house wastewater treatment plant

 

Special features

Atelier Lila builds a perfect bridge between the European customers on the one hand and the Indian manufacturers on the other hand.

Atelier Lila´s strengths: long-time experiences with textile techniques in India, excellent knowledge of materials, respectful cooperation with their manufacturing workshops, demands and trends from the customers in oversea.

Why does CONTIGO work with Atelier Lila: a long-lasting partnership marked by trust and excellent cooperation has developed over the years. The owners are closely connected with India, speak Hindi and have had knowledge of the culture and social structures for decades. Without their cooperation, it would not be possible for CONTIGO to work with the various stages of production.

In the past CONTIGO has appreciated Lila Craft´s social commitment to their employees. With start-up financing and consulting assistance they have enabled their former employees to find a new existence after the restructuring process in 2016.

 

Fairtrade classification

FTP= Fairtrade in Progress

Documentation on the cooperation partners in India is still incomplete

 

Transparency

  • Payroll is available
  • SAR (Self Assessment Report) was duly submitted to CONTIGO

 

Monitoring

  • Personal visits in New-Delhi and Noida (2008, 2011, 2014, 2016)
  • Personal visit to Sharman Shawls Ludhiana (2020)
  • Feedback interview during several visits in Germany

 

Country information

See Encyclopaedia Britannica: India

Photos

Visit of Lila Craft at the CONTIGO headquarters

Treffen bei Contigo 2012 Produktentwicklung2 Produktentwicklung1 Produktentwicklung4 Produktentwicklung3

Visiting Lila Craft in Delhi:

Lila_Craft_Team1 Lila_Craft_Naeherin Lila_Craft_Naeher2 Lila_Craft_Naeher1

 

Author: Janina Lange on 24. January 2020
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